Week 4: Social Networking

Image result for what is web 3.0

As we can see from the picture above social networking falls into the category of Web 2.0. This is because it enabled interactive communication and sharing of messages through various sites with friends and colleagues.
In doing this course it has made me seriously consider my time spent on social networking sites and how I could use that time more wisely in the future. I wonder about the younger generation who has grown up with nothing but technology in their lives and if there are appropriate coping mechanisms in place at schools and at home. At the moment I don’t think anybody knows quite what to do about our time spent online and in the virtual space we sometimes mistake for reality.
William Gibson coined the phrase “consensual Hallucination” in his book Neuromancer and I think it is appropriate to apply to this idealised image that is portrayed online when it comes to people and the lives they lead.
There are people who are making a living out of social networks now, especially sites like YouTube, which allows content creators to share their work and gain a mass following of people from around the world.
I believe we live in a powerful creative world in that sense, but I believe that a lot of our time is spent consuming rather than creating. I believe we would be a lot happier and mentally satisfied if we created rather than consumed all the time.
Increasingly we see businesses consulting clients on how to build a following online and how important it is to have a social media presence to get your work noticed.
Belton (2014) has dedicated an entire book to the importance of social networking and building your contacts in a professional manner. She has an entire chapter dedicated to the importance of hashtags on Twitter to grow your following and get the right attention from the right people and utilises her other chapters to focus on LinkedIn, Facebook and even blogging in a professional business market.


Belton, A., Blaminsky, J. & ebrary, I (2014), Social networking in recruitment: build your social networking expertise to give yourself a cost-effective advantage in the hiring market, Impackt Publishing, Birmingham, England.


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